SureShade is the U.S. designer and manufacturer of innovative retractable sunshade systems for the marine industry that enhance and facilitate the boating experience. Utilizing a globally patented self-supported telescoping framework technology, SureShade products feature automated or manual canvas boat tops for factory or aftermarket. Installed worldwide on over 50 boat models and 35 different boat brands in 15 countries, SureShade is setting the new standard for shade in the marine industry.

SureShade is a vocal advocate for the importance of sun safety and its contribution to safer recreational boating, and their retractable sunshade systems are uniquely designed to help boaters be more sun safe:

  • Self-supported framework offers more shade coverage options on boats where shade was once not possible (like an open cockpit area of a boat where you spend a lot of time)
  • Natural extensions of a boat's design that extends shade seamlessly from a hardtop, arch or bridge of a boat
  • Quality, marine-grade canvas material using Sunbrella fabrics with a 50+ UPF rating

The growing demand for SureShade sunshades is a testament to the changing views of sun safety in boating as the industry and boaters recognize how improved sun protection is critical to their safety and enjoyment on the water.


sea ray 350 sundancer with SureShade



Winner CircleFounded by Hall of Fame Baseball Player Mike Schmidt and co-hosted by Waterfront Properties and HMY Yachts, Winner’s Circle Charities has grown into a well-respected charity. Unique in that it was born out of a small group of friends getting together to fish for fun, WCC is now an annual fishing tournament resulting in over two million dollars being distributed to charities. The Winner's Circles Charities raises money for and awareness of the Cystic Fibrosis Foundation, The American Cancer Society, The Marine Industry Education Foundation and The Richard David Kann Melanoma Foundation. 

Mike Schmidt, a skin cancer survivor and boater, is also collaborating with SureShade and the Sun Safe Boating campaign on co-marketing efforts to help promote and raise public awareness for sun safety in boating. 


sunbrella marine

From sun to salt to wind, rain and more, Sunbrella fabrics outperform the elements with ease. Our fabrics are not only durable, fade resistant, breathable and extremely cleanable, but they’ll add beauty and style to any boat on any body of water. We not only offer a wide selection of canvas fabrics for use above deck for covers and enclosures, but we also have hundreds of durable and stylish fabrics available for all your below-deck upholstery needs.

Sunbrella fabrics offer significant sun protection. The Skin Cancer Foundation recommends Sunbrella awning and marine and upholstery fabrics in shading products as an aid in the prevention of sun-induced damage to the skin as part of a complete sun protection regimen, including regular use of sunscreen. Please use shading products featuring Sunbrella as a part of your complete sun protection regimen, including regular use of sunscreen.


national safe boating council

The National Safe Boating Council (NSBC) was organized in September 1958 under the name National Safe Boating Committee with a mission is to be the foremost coalition to advance and promote a safer recreational boating experience through education, outreach and training. The NSBC accomplishes this mission by promoting outreach and research initiatives that support boating education and safety awareness; improving the professional development of boating safety educators through training; and developing and recognizing outstanding boating safety programs - such as the National Safe Boating Week and Wear it! Campaign. The NSBC presently has a membership of over 330 U.S. and Canadian organizations, all with an interest in boating safety and education.


Wear it! Campaign
Sun Safety Alliance

The Sun Safety Alliance (SSA) is dedicated to reducing the incidence of skin cancer and creating national awareness of this important health issue in America. SSA is a Center of the Entertainment and Media Communication Institute, a division of the Entertainment Industries Council, Inc. (EIC). Both SSA and EIC believe in the power of education and awareness of important health issues. The Sun Safety Alliance believes that by having a focus on skin cancer prevention, education, and awareness, there will be an improvement on the awareness and education of the importance of sun safety. This is key to help change generations’ behaviors and lifestyles.


Sun safety Alliance protection

waxhead sun defense

We believe humans were built to thrive in the sun. And Waxhead’s growing portfolio of sun defense products – organic sunscreens, functional foods, sun gear and apparel – are all built around making life in the sunshine heather, better and easier. We make all our sun defense products with carefully chosen ingredients, friendly to our bodies, our waters, and our earth alike. And to help preserve all those places outside we love to be, we support top coastal and oceanic conservation organizations. After all, we want our kids, and theirs, to thrive in the sun for generations to come.


Get My Boat Logo

Founded in 2013, GetMyBoat is the largest marketplace for boat rentals and on-the-water experiences with listings in over 170 countries across the world. We aim to grow boating and make it easy for travelers to find and book adventures, while also enabling boat owners and tour operators to earn money from their watercraft or services. We promote safe boating at every level, and we offer a unique boat rental insurance product to protect our community.


get my boat


Great Lakes Scuttlebutt

Founded in 1992, Great Lakes Scuttlebutt magazine provids free resources to boaters throughout the Great Lakes Region in both print and online digital versions.  The mission is to provide the best place for the Great Lakes boater to find the Great Lakes boating businesses and news they need - for FREE!


lakeland boating

Lakeland Boating magazine has been the voice of the Sweetwater Seas for 71years. From in-depth boat tests and features on weekend getaways, to product roundups and stories about colorful Ports of Call, we've got the Great Lakes region covered. Meet the people who love the lake lifestyle and glean useful tips on marine electronics, engine repair and general boat maintenance, and more​.


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